DTC brands are stuck between bad options.
Marketplaces are slow, overpriced, and they make you sift the roster yourself — three days of admin per ad before you've shot a frame. The pure-software route is cheaper, but cold-traffic CTR collapses the moment a viewer clocks the avatar. The brands winning in 2026 aren't running pure-software UGC. They're running real on-camera models — at volume.
Vibey exists for the brands in the middle — $500K to $10M ARR, paying for ads, sick of the choice between expensive humans and cheap synthetic. The thesis: real models for the spots that scale, software-augmented volume for everything else, and one operator running the whole thing.
Two engines. One brief.
Vibey Studio is the model-led engine. Hand-picked, niche-matched on-camera models shooting real UGC for your products and services. Casting, briefing, shipping, post — handled. Captions and CTA card on every spot. First batch in 7 days from script approval, at the lowest per-spot rate on the market.
Vibey Software is the volume engine. Variants for hook testing, image ads, custom thumbnails, edits on your existing footage, full commercials. 48-hour turnaround, volume pricing. The Studio engine ships the spots that scale. The Software engine ships everything around them — the ten variants you need to find what wins before you put a model in front of the camera.
No agency hand-offs.
The founder reviews every brief, casts every model, signs off on every cut. Friday Loom on what's working, what's killed, what ships next. When something needs to change, it changes that day — no junior staff, no account manager filtering the message through three Slack channels. Reply inside 24 hours, every time.
DTC brands that pay for ads.
$500K to $10M ARR. Already running paid social, already feeling creative fatigue, already tired of marketplace cycles and synthetic slop. Specifically not for: enterprise procurement, brands with $0 ad spend who need organic reach, or anyone shopping for influencer endorsements — that's a different game and there are better shops for it.
Three lines we won't cross.
- No published prices. Every plan is custom — different mix of model-led, software volume, image ads, edits. Book a call, get a plan in 24 hours.
- No marketplace fees stacked. The roster is built in-house. No 20% middleman, no platform tax.
- No junior staff handling your brief. Founder on every revision. If that's not the standard you want, we're the wrong shop.
Real models + software-scaled volume = lowest per-spot cost.
Real on-camera models for the ads that actually scale on cold traffic. Software-augmented volume for everything else. One operator instead of an agency stack. That's the math — and that's why Vibey wins on per-spot cost.