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client case studies

Three clients.
Start to finish.

The ads, the systems behind them, the numbers they produced, and the hours they handed back every week.

All Service Leads

Exclusive, phone-verified roofing & home-services leads

Case study 01

Where they started

All Service Leads sells exclusive roofing leads — one lead, one roofer, flat rate, never resold. The product was strong; feeding it wasn't. Finding roofers who buy leads meant the founder running his own campaigns at a couple hundred a day, cutting his own creative, and living inside Ads Manager between everything else the business needed.

What we installed

  1. Ads that speak roofer. Real-people spots, animated explainers, and statics — a steady stream of variations, each tagged by angle, offer, and hook. The winners hit the pains roofers actually swear about: shared leads, tire-kickers, ad bills that climb while the phone stays quiet.
  2. A qualifier that does the sorting. Every click lands on a four-question form — do you run a roofing company, how many jobs a month, how soon do you want leads. Browsers filter themselves out; buyers come through pre-sorted with their answers attached.
  3. An AI-powered appointment setter. The moment a qualified roofer submits, the system logs him in the CRM we built and fires a call-now alert to the founder's phone — name, number, answers, all of it — in under a minute. Speed-to-lead stopped being a discipline and became a default.
  4. An AI-powered media buyer on watch. Every live ad gets read daily on attention signals — did people stop, did they keep watching, did they click. Weak ads die at $3–10 of spend instead of $300; proven ones get duplicated and stacked.

What it bought back

The founder stopped making creative, stopped babysitting campaigns, and stopped refreshing the leads screen. Buyers now arrive served hot — qualified, ready to order, phone number on top and “call now” underneath.

ClosrTech

Lead-gen & ad-management infrastructure for insurance, solar & home services

Case study 02

Where they started

ClosrTech runs lead generation, verification, dialing, and ad management for insurance, solar, and home-services teams. A machine like that eats creative — their IUL, trucker, and other life-insurance campaigns need fresh ads constantly — and making them in-house meant senior people spending their week in an editor instead of on the accounts that pay.

What we installed

  1. The creative factory, pointed at their campaigns. One brief. A fresh batch every month — real people on camera, statics, video variants — every asset tagged by persona, angle, and offer, so the winners are obvious inside a week instead of a quarter. The factory does the producing; their team never opens an editor.
  2. An AI-powered media buyer alongside it. Daily reads on every live ad in the account. Losers die while they're still cheap; winners get duplicated and stacked into steady daily volume. A Friday report says exactly which hook is pulling and what ships next.
  3. An AI-powered appointment setter on the back end. When campaigns fill the pipeline, the follow-up engine keeps it warm — instant lead alerts and an automated booking chase, so no paid-for lead sits overnight going cold.

What it bought back

Nobody at ClosrTech makes ads anymore, and nobody watches Ads Manager at midnight. The factory-plus-media-buyer combination now pulls 50–70 leads a day on Meta across IUL, trucker, and other life-insurance lines — leads that land pre-qualified and get chased automatically, while the team's hours go to accounts, not production.

smoov

Smoov

Wrinkle-release fabric spray — direct-to-consumer

Case study 03

Where they started

Smoov sells a wrinkle-release spray for $22 — spray, tug, done, no iron. A price point like that is unforgiving on paid ads: a few wasted dollars per sale is the whole margin. Most products this size never make Meta work, because “pretty good” media buying still loses money at $22.

What we installed

  1. High-converting UGC from the creative factory. Real people on camera next to clean cinematic product spots — 27 distinct ads shipped, every one tagged by angle and hook so the account always knew which story was selling. The traveler concept pulled ahead almost immediately and earned the budget.
  2. An AI-powered media buyer with zero tolerance for waste. On a $22 product every dollar is load-bearing. Every live ad read daily; anything weak dies at a few dollars of spend, never a few hundred; winners get duplicated and pushed while they hold.
  3. Precision reads from day one. The launch batch was judged on attention signals within hours — a 16.9% click-through rate on launch day showed which creatives had earned real budget before real budget moved.

What it bought back

A $10 cost per lead against a $22 product. Math that thin only works when the creative converts and the buying is exact — the winning UGC did the pulling, the media buyer kept every dollar honest, and Smoov got a working paid channel at a price point most brands walk away from.

Your account
could be next.

One brief. The creative factory, the AI-powered media buyer, and the appointment setter — pointed at your business. First batch in 7 days.

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